Transport, transfer, Conveyance, motion -that is, getting from here to there and back with the stuff of electronic signage might appear a bit mundane to people that is knee-deep in the electronic deluge. But to many, it has probably never been given a second thought. This Column is dedicated to the subjects of transferring digital signage stuff, what that stuff is and the way to do it. If you are a digital signal veteran, you may want to proceed; but in the event that you just recently discovered digital signage and are fresh to the party, continue reading. You are bound to find something helpful.
So, what’s the stuff of electronic signage? A couple of things come to mind, for example, playlist -in other words the arrangement of events which will be performed and displayed on the signal in addition to commands that trigger a system that is external to the cloud based digital signage, like a track, to do something – a master program that could include a number of playlists and the real media files, such as video, audio, text, animation and graphics, required for payout.
Transporting this material can be achieved in three primary ways: first, through IP over the Internet; secondly, through IP over a local area or wide area network; and third through a portable digital storage device, such as a USB drive or SD memory card, and using your Kids, which otherwise is called sneaker net. There are more advanced procedures of transportation include mobile and IP multicasting via satellite links, but these approaches are not so common and are beyond the scope of this report.
Clearly, Different digital signage applications need different approaches to the transportation of media, schedules and playlists. A retail store, by way of instance, with a simple installation of one or two digital signage players is the ideal candidate for the sneaker net strategy. It is quick, convenient and eliminates a layer of complexity that would be required otherwise if a LAN/WAN or Internet transport were employed.
A Bigger installation, like a big hotel with meeting and convention facilities scattered throughout the complex, would be better served with IP transport with a LAN or WAN. Nobody needs to carry a USB drive from player to player because programs, playlists and media files may be transported to individual players or groups of players around the community. Each player is assigned its own IP address in this scenario and can be accessed via a central computer on the network to determine it is functioning. Present control and content files can be scrutinized and new programs, playlists and articles moved using a simple mouse click.